Affiliate Playbook

True Element — Affiliate Hook Playbook
True Element · Affiliate Hook Playbook · 2026

The Hook That No Competitor
Can Use Against Us

4 scripts. Word for word. Built around the one number that changes everything.

275mg
True Element
elemental Mg
vs
~40mg
Most brands
actual Mg
=
6.9×
More actual
magnesium
Hook 1 · Launch Week · Start Here
1
The Label Lie
Dosing exposé · Reframe the villain · Easiest to film
Week 1 · Start here
Opening hook — say this first. Nothing before it.
"The magnesium you're taking says 500mg. I need to show you something."
0–3 sec
ACTIONHold up a competitor bottle. Point at the 500mg claim. Say the hook line. No intro, no smile yet. Make them stop scrolling.
3–12 sec
AGITATE"500mg magnesium glycinate = only 50mg of actual magnesium your body absorbs. The rest is the glycine molecule it's bonded to. You're paying for filler." Write the math on screen as you say it.
12–22 sec
REVEAL"This one shows you both numbers — 2,500mg magnesium glycinate, which delivers 275mg elemental magnesium. That's the real number. No brand in this category puts both on the label. This one does." Hold up True Element bottle. Label facing camera.
22–35 sec
PROOF"I switched because I was taking 500mg every night and still waking up at 3am. Turns out I was only getting 50mg of actual magnesium. Within two weeks of switching to a properly dosed one — I stayed asleep."
35–45 sec
CTA"Link in my bio. $29.99, made in the USA, and it's the only one that shows you exactly what you're getting."
Visual direction

Counter or desk. Good lighting. Competitor bottle in left hand, True Element in right. Text overlay: 500mg → 50mg actual. Show both bottles side by side on the reveal. The numbers on screen ARE the hook — don't just say them, show them.

Why this wins

Makes every other magnesium brand look like a bad deal without naming them. The viewer feels smart for learning something. That feeling drives shares — which is free reach. Every affiliate starts here.

Competitor it defeats

The #1 TikTok seller shows "400mg" with zero elemental disclosure. The #2 shows "500mg" the same way. Both become the villain of this video without you saying their name once.

Hook 2 · Launch Week · Run 3 Days After Hook 1
2
Mom Brain Is a Deficiency
Emotional identity · Reframe the identity · Women 28–45
Week 1 · Start here
Opening hook — say this first. Nothing before it.
"I spent two years blaming myself for the brain fog. It was a magnesium deficiency the whole time."
0–3 sec
ACTIONStraight to camera. Tired face, no heavy filter, morning light. Hook line. No intro, no brand mention yet.
3–15 sec
AGITATE"I couldn't finish sentences. I'd forget why I walked into a room. I was snapping at my kids. I thought it was just — being a mom. Or getting older. Doctors said everything looked fine." Pause. "It wasn't fine."
15–28 sec
REVEAL"75% of Americans are magnesium deficient. Stress burns through it faster than almost anything. And most magnesium supplements? They barely absorb. I was taking 500mg and getting 50mg into my body." Hold up old bottle → new bottle.
28–42 sec
PROOF"This is the only brand that puts the real number on the label — 275mg of actual elemental magnesium. Not 500mg of marketing. I noticed a difference in sleep by week two. The fog started lifting by week three."
42–55 sec
CTA"If you've been dismissing how tired and foggy you feel — please don't. Link in bio. Made in the USA. Under $30."
Visual direction

Real, not polished. Kitchen or bathroom. Morning light. No heavy makeup or filter. The authenticity IS the content. Text overlay: "75% of Americans are magnesium deficient" at the stat moment. Close-up of label — 275mg clearly visible.

Why this wins

"Mom brain" is one of the most searched topics in women's wellness on TikTok. This hook makes the audience feel seen before it sells anything. Comments write themselves — which feeds the algorithm. No competitor owns this emotional territory.

Hook 7 · Week 2 · Targets Warm Audiences from Hooks 1 & 2
7
The Massage That Doesn't Hold
Wallet pain · Reframe the solution · $200 vs $30
Week 2
Opening hook — say this first. Nothing before it.
"I spent $200 a month on massages for two years. The tension always came back in three days. Here's what nobody told me."
0–3 sec
ACTIONHook line. Delivered with quiet frustration — not anger, not sadness. The tone of someone who just figured something out. No intro.
3–14 sec
AGITATE"Every time I left the table, I'd feel great for maybe two or three days. Then the knots were back. The shoulder tension, the neck tightness. I thought the problem was the massage, or that I was too stressed, or that my body just held tension."
14–26 sec
REVEAL"The problem wasn't the massage. It was that my muscles didn't have enough magnesium to actually release and stay released. Magnesium is what tells your muscles to relax at a cellular level. Without enough of it — they can't."
26–38 sec
PROOF"I switched to a magnesium glycinate supplement that shows you the real dose on the label — 275mg elemental magnesium per serving. Not 500mg of compound weight. The actual number. Within three weeks the tension stopped coming back the same way." Show label clearly.
38–50 sec
CTA"I'm not saying stop getting massages. I'm saying your muscles need what they need to hold the work. $30 a month. Check your current label — if it doesn't show elemental magnesium, you don't actually know what you're taking. Link in bio."
Visual direction

Desk or living room — not a spa or gym. Real setting. Text overlay: "$200/month on massages → tension back in 3 days." The cost contrast is the interrupt — make it visual on screen, not just audio.

Why this wins

The $200 vs $30 line is the most shareable in the entire playbook. People who don't get massages still share it — they have their own version of the expensive fix that doesn't hold. Most shareable hook by design.

Hook 3 · Week 3 · Deep emotional hook for new cold audiences
3
The Migraine Nobody Explained
Medical dismissal · Reframe the authority · High share potential
Week 3
Opening hook — say this first. Nothing before it.
"I had chronic migraines for years. Three doctors. Two prescriptions. Nobody once checked my magnesium."
0–3 sec
ACTIONHook line. Staccato delivery — short sentences land harder. Expression: exhausted but composed, not dramatic. This is a person who has figured something out after a long time.
3–14 sec
AGITATE"Research shows that up to half of migraine sufferers are low in magnesium. Magnesium helps keep your blood vessels calm and your nervous system from firing when it shouldn't. Stress burns through it fast. Women who don't sleep well and run on caffeine are draining it every single day."
14–26 sec
EXPOSE"Here's the problem. Most magnesium supplements say 400–500mg on the label. But that's the compound weight — not the elemental magnesium your body actually receives. A bottle that says 500mg is often delivering around 50mg of real magnesium. Not even close to what research suggests for support."
26–38 sec
REVEAL"I found one brand that discloses both numbers on the label — 2,500mg magnesium glycinate delivering 275mg elemental magnesium. That's the real dose. That's the number your body works with. I'm not saying it's a cure. I'm saying nobody told me to check this number for years."
38–50 sec
CTA"Check your current label. If it doesn't show elemental magnesium, you don't know what you're actually taking. Link in bio — made in the USA, $29.99."
Visual direction

Calm, low-key setting. No bright studio lighting. Text overlay: "Up to 50% of migraine sufferers are low in magnesium." Hold competitor bottle when saying "400–500mg on the label." Hold True Element bottle for the reveal — 275mg clearly readable.

Why this wins

Institutional betrayal is the highest-engagement emotion on TikTok. When a trusted system — doctors, labels, the wellness industry — is revealed as having missed something, viewers cannot stay passive. That reaction is the algorithm signal. Drives comments, saves, and shares simultaneously.

Deployment Schedule — Why This Order
Week Hook Angle Why this order
Week 1 Hook 1 · The Label Lie Dosing exposé · Competitor weakness Lowest production barrier. Hold up a bottle, do the math on screen. Every affiliate can film this in 10 minutes. Sets the brand story immediately.
Week 1 Hook 2 · Mom Brain Emotional identity · Women 28–45 Runs 3 days after Hook 1. Emotional counterpart to the logical exposé. Converts the audience who didn't respond to data — converts on feeling seen instead.
Week 2 Hook 7 · The Massage Wallet pain · Cost comparison Targets warm audiences who saw Hooks 1 or 2 but didn't convert. The $200 vs $30 line is the most shareable in the playbook.
Week 3 Hook 3 · The Migraine Medical dismissal · High share potential Deep emotional hook for new cold audiences. Medical dismissal + dosing exposé in one video. Drives comments, saves, and shares simultaneously.
Commission Structure
What you earn
Retail price Commission rate Your earnings per sale
$29.99 single bottle 15% $4.50
2-pack $49.99 15% $7.50

No cap on earnings. Commission paid on every confirmed sale your link generates. Tracked through TikTok Shop affiliate dashboard.

Non-Negotiable Rules · Every Video · No Exceptions
6 Rules. Every Video.
✓
Start with the hook. Zero intro. First word out of your mouth = first word of the script. No "hey guys," no your name, no greeting, no brand mention. The hook line is dead if anything precedes it — even one second of setup.
✓
Show the label when you say 275mg. Every time "275mg elemental magnesium" comes out of your mouth, the True Element label must be visible and readable on camera. The label is your proof. A number without the label is just a claim.
✓
Never name competitor brands. Say "the #1 seller," "most brands," or "the one I was taking before." Never say any brand name directly. If you hold up a competitor bottle, blur the label if the brand name is legible. Naming triggers disputes and potential content removal.
✕
Never say "treats," "cures," or "prevents." These are disease claims — illegal for supplements. Say "supports," "promotes," "I noticed," or "I felt." Personal experience language is protected. Disease claims are not. This rule protects you and the brand.
★
Consider adding a disclaimer for your own protection. Not required of affiliates — but smart. Something like: "Results may vary. This is not medical advice. Always consult a healthcare professional before starting any supplement." Keeps you covered and makes your content feel more credible, not less.
✓
Personal story beats product pitch every time. "I noticed a difference in week two" converts better than "clinically proven." Always anchor the science to a felt experience. You are not an ad — you are a person sharing something that worked for you.
Retainer Program · For Top Performing Creators
You earn the retainer. It's not given — it's unlocked.
Creators who post and consistently convert get invited into our paid ambassador program. Here's how the tiers work.
Tier 1
Standard Affiliate
15% commission · No retainer

Anyone who posts. Your starting point. Drive sales and you move up automatically.
Tier 2
Retainer Creator
20% commission + monthly flat fee

For creators consistently driving 50+ units per month. Monthly retainer + higher commission + direct brand access + featured in paid ads.

Top performers get featured in our paid ads. Your content, your affiliate link, our budget behind it. When a video converts, we put money behind it — which means more reach for your content and more sales through your link. The better you perform, the more we invest in you.

Before You Film

"The first word out of your mouth is the most important word in the video.
Everything after it either earns or loses the attention the hook just won."

trueelementhealth.com · help@trueelementhealth.com · 15% commission · no cap